El-Fotouh TAIA, Akanbi MT. Impact of Predictive Analytics and Machine Learning on Customer Retention and Loyalty in Service-Oriented Businesses}. IJBIBDA [Internet]. 2024 Mar. 4 [cited 2024 Dec. 22];7(3):1-11. Available from: https://research.tensorgate.org/index.php/IJBIBDA/article/view/121