Bhaskaran, Shinoy Vengaramkode. “Unified Data Ecosystems for Marketing Intelligence in SaaS: Scalable Architectures, Centralized Analytics, and Adaptive Strategies for Decision-Making”. International Journal of Business Intelligence and Big Data Analytics 3, no. 4 (April 10, 2020): 1–22. Accessed January 22, 2025. https://research.tensorgate.org/index.php/IJBIBDA/article/view/2020-april-10.