El-Fotouh, Tamer Ahmed Ibrahim Abou, and Musliudeen Toheeb Akanbi. “Impact of Predictive Analytics and Machine Learning on Customer Retention and Loyalty in Service-Oriented Businesses}”. International Journal of Business Intelligence and Big Data Analytics 7, no. 3 (March 4, 2024): 1–11. Accessed December 22, 2024. https://research.tensorgate.org/index.php/IJBIBDA/article/view/121.