BHASKARAN, S. V. Unified Data Ecosystems for Marketing Intelligence in SaaS: Scalable Architectures, Centralized Analytics, and Adaptive Strategies for Decision-Making. International Journal of Business Intelligence and Big Data Analytics, [S. l.], v. 3, n. 4, p. 1–22, 2020. Disponível em: https://research.tensorgate.org/index.php/IJBIBDA/article/view/2020-april-10. Acesso em: 22 jan. 2025.