EL-FOTOUH, T. A. I. A.; AKANBI, M. T. Impact of Predictive Analytics and Machine Learning on Customer Retention and Loyalty in Service-Oriented Businesses}. International Journal of Business Intelligence and Big Data Analytics, [S. l.], v. 7, n. 3, p. 1–11, 2024. Disponível em: https://research.tensorgate.org/index.php/IJBIBDA/article/view/121. Acesso em: 16 oct. 2024.